Imaging USA

Dream Big at Imaging USA


Whatever your dream and wherever you are in your photography business, you’ll find the inspiration and resources you need to succeed as an artist and businessperson—all at Imaging USA:

  • Discover how to make more money doing what you love
  • Get up close and personal with the industry's latest products, tools and technology
  • Share the limelight with some of the biggest names in photography

Big Ideas & Bigger Profits
Photography is diverse—that's why sport and event photographers love Imaging USA. In fact, SEPCON (SEP’s Sport & Event Photographers Conference) has integrated into Imaging USA more fully than ever, thanks to the new Imaging USA Sport & Event Track! This gives sport and event shooters the latest info and techniques needed for a successful, professional career. Plus, you have full access to everything that Imaging USA has to offer—countless new ideas from photographic and business classes, trade show deals, networking at convention-wide parties and more.

For complete details, including registration, hotels, travel, instructors, more classes and special events, visit

Register now to join us January 15-17, 2012 in New Orleans, LA!


2012 Schedule

Saturday, January 14, 2012

9:00am - 5:00pm
The Creative Light Process: Lighting & Shooting Demo

With Joel Grimes
Imaging USA Pre-convention Class
Making a photograph is a thousand times more about a creative, intuitive, emotional process than it is about a technical process. As Joel says, we immortalize artists, not technicians. Technicians tend to copy others while artists set the trends. And that’s why you have to think like an artist to compete in today’s marketplace! Come learn to become a creative force and take your craft to a new level—it will pay huge dividends.

With Joel, you will…

  • Build on the foundation of the creative process.
  • Recognize your greatest asset.
  • Develop your personal vision.
  • Promote yourself as an artist, not a technician.
  • Keep up with the industry trends.
  • Understand the basic fundamentals of lighting.
  • Break the established rules.
  • Learn that experimentation is the key to innovation.
  • See hands-on lighting demos.
  • Market and compete in today’s marketplace.

9:00am - 5:00pm
Sales & Marketing to Schools & Parents
With Wayne Barksdale

Imaging USA Pre-convention Class
Do you know your sales and marketing strategy for 2012-13? Do you even know who you are selling to? With school photography, that answer can be complex. But Wayne Barksdale will help you form a winning strategy for all your clients, from the student to the parent and the school itself. Join him for a day in learning to do the following:

  • Brand your products in client-appealing ways
  • Market your products to the school
  • Better understand sales lyrics & techniques
  • Build the sales strategy with PowerPoint
  • Plan the sales process
  • Build a sales team inside & outside

Sunday, January 15, 2012

New & Exciting Sport & Event Products for 2012
With Jeff Gump
Sponsored by Desktop Digital Lab

Is your sport and event business getting stale? Do the products you’re offering look like they were created in 2001? Well, it's time to step it up! Join Jeff for an introduction to the hottest "WOW" products on the market.

Whether you’re a veteran or a novice shooter, you'll not want to miss this session. Not only will you learn about new products, but you’ll also watch Jeff demo how some of the staples have been working to "WOW" his customers for years. He’s even invited the manufactures to attend, so they can hear your feedback. Now, that’s teamwork!

9:00am - 10:30am
Our Competition, Our Customers

With Dave Stock
Sponsored by Richmond Professional Lab

The digital revolution has leveled the playing field. Your potential customers are now your potential competitors as well! Armed with their Digital Rebels, Photoshop Elements, FIOS Internet connections and Sam’s Club membership cards, they are choosing to take their own photos instead of buying packages from pros like us. Some take it a step or two further: They are photographing their child’s entire team, printing up business cards and going after sports league contracts, lured by the vision of “easy money.”  Are you ready to face your most recent competition? Dave will share his strategies for keeping and GROWING his client base in the face of this new challenge. Understanding and responding to the strengths and weaknesses of your competition—whether experienced professionals or PWCs (Parents With Cameras)—is the key to earning your customer’s business. 

4:00pm - 5:30pm
Financial Success with Sport & Event Photography

With Evan Pilchik
Sponsored by brightroom

In an age where photography hobbyists have pro-quality gear, cell phone cameras are ubiquitous and digital products are increasingly more popular than traditional prints, it’s a challenge to make money doing what you love. You are probably familiar with portrait, action and fine art photography, but don’t forget about the tried-and-true world of event photography. High-volume event photography is often overlooked, but it remains one of the most consistent revenue-generating business models!

Interested in having that kind of revenue-generating power? Come learn how! Evan will talk straight about running just such a successful photography business and how event photography and online marketing can make that a reality. Learn how he broadened his scope and took an interest in all types of event photography—and how it helped him thrive in this industry for over 20 years. Get ready to expand your business and succeed!

6:00pm - 7:30pm
10 Commandments for Capturing Cash in Youth Sports

With John Pittman
Sponsored by H&H Color Lab

Economy got you down—are your wedding and portrait markets drying up? Do you need another source of revenue NOW? Youth sports photography is the answer, and John Pittman will help make it yours!

Learn what John has learned in 35 years of experience. Learn the skills that have helped him create one of the most successful youth sports companies in the business. Learn all the necessary tools, tips and instructions to enter the extremely lucrative youth sports market! In this fast-paced seminar, you’ll find just what you need to make profits with these 10 steps to success:

  • Where & how to find leagues                                          
  • Best business practices
  • How to make a presentation to a league
  • How to find the RIGHT lab
  • How to handle a photo day from beginning to end
  • Fundraising for leagues
  • Posed action & how to get excellent action shots every time
  • Understanding schools vs. sports (same thing only different)
  • Making the ESPN Connection (equals thousands of dollars)
  • Offering ancillary products (all the extras that equal cash)

Monday, January 16, 2012

Sports Actions & Automation
With Suzette Allen, Cr.Photog., CPP, API

Get into the action with Adobe Photoshop and let its automation tools save you time and make you money. Suzette will show you how to create easy, repeatable actions (that will work consistently) and recognize what tasks are realistically actionable and batch-action friendly. This is key when you’ve got a lot of images to work with! You’ll learn about a little-known tool (DataSets) that will allow you to create custom, personalized trader cards or Memory Mates with a batch action. You’ll also learn to use Adobe Photoshop Lightroom as the powerful tool it is, not only for processing your images and batch cropping, but also for uploading or posting them. Join in the fun and speed of automation as you learn the tools and tricks to make your sports photography workflow a breeze!

Photoshop Creativity & Efficiency for Maximum Profit

With Suzette Allen, Cr.Photog., CPP, API

We all know that efficiency is vital for the profitability of sports photography, but so is personalization! Still, creating custom designs can really eat up a lot of time. Join Suzette to learn ways of making customization swift and profitable with templates that are fast to modify. (Now that’s smart!) Don’t miss this useful program that applies equally to all types of photography and template use.

You’ll learn how to:

  • Use text tricks, typography, dynamic and dimensional layer styles, easy ornamentation and color-customization.
  • Make the ultimate template for maximum efficiency and creativity.
  • Use new tools in Adobe Photoshop CS5 to cut out subjects or teams and swap out backgrounds in record time.
  • Fix image distractions with content-aware “magic.”

3:30pm - 5:00pm
Back at the Office: Converting Captured Images to Products

With Dave Stock
Sponsored by Richmond Professional Lab

Many of you have heard Dave talk about photographing teams with his lighting techniques and schools’ Picture Day workflow. But what happens afterward when you are back at the office? Join Dave to walk through the process of converting captured images to the actual products that are delivered to the customer. You’ll learn best practices for the following:

  • Image management & data entry
  • Adobe Photoshop actions for individual portraits
  • Team template designs
  • Workflow tracking
  • Lab submissions
  • Final assembly for delivery workflow

Tuesday, January 17, 2012

How to Make a Living Shooting Only One Sport

With Mike Comer
Sponsored by RedCart

Mike Comer photographs only one sport—swimming—and his skills can help you diversify into different events in your own state. Using swimming as a test case, he’ll share the marketing, photojournalism, and business management skills that made his photo business a success, including:

  • Prospecting events and securing contracts
  • Photographing sports with discipline
  • Selling online with 0% commissions

Mike’s proven, successful business model can help any photography business diversify and become more efficient, so come learn how!

Capturing the Moment of Sports Photography

With Jose Yau

Sports photography requires a very different approach than most other types of photography, and Jose Yau will help you shoot it like the pro you are. You have to anticipate the action—it distinguishes the pros from the amateurs. And you have to know how to handle the difficulties inherent in most sports shoots—lighting that can’t be controlled and players who can’t be posed. Plus, finding a good spot to shoot from may be tough! But don’t worry—this class will help you overcome those obstacles to capture the moment. In addition, you’ll learn about the following:

  • How to be in tune with your subjects and involved with what’s happening
  • Equipment do’s and don’ts
  • How to use remotes to capture different angles
  • Being prepared for actions and reactions

Creating the Dramatic Sports Image

With Damian Strohmeyer
Sponsored by Canon

If you want to make your sports photography better than ever, don’t miss this class from Sports Illustrated Photographer Damian Strohmeyer. He’ll share photos from his long career at the world's largest sports magazine, describing the techniques used to capture moments that help define sports in our world today. Renew your enthusiasm for sports and sports photography, and grab Damian’s insightful tips about camera placement, remote techniques and the thought process that goes into making those dynamic sports images.

5:00pm - 6:30pm
Gain & Retain: Growing Business Without Increasing Costs
With Bill Champion
Sponsored by Timestone Software

Growing your school and sport business without increasing costs—mission impossible? Not with Bill Champion's advice! Come learn how to use dynamic graphics and creative workflow strategies to acquire and retain school and sports contracts while decreasing your production costs. You will see numerous ways you can set your business apart from the competition, including:

  • How to attract new customers and retain old customers with unique products that don’t increase production cost.
  • How to redefine "old standard products" to set you apart and make you the school or sport photographer clients look for.
  • Demonstrations of how complex, highly customized products can be produced on a volume basis.



SEPCON Sessions