Sweepstakes Marketing Coop Announced
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Three Sweepstakes, Two Associations, One Big Impact

Professional Photographers of America and the Society of Sport & Event Photographers bring an exciting and powerful new marketing scheme to photographers: the Sweepstakes Marketing Cooperative. Within one marketing strategy, three great sweepstakes opportunities await members’ clients!

Think how many clients would be attracted to promotional campaigns when studios can offer these exciting bonuses:  A car for high school seniors... a cruise for bridal couples... a Disney family vacation for family and children portrait clients. What's more, each sweepstakes will offer chances for clients to win great second-level prizes. Targeted towards drawing more clients to participating photographers, these sweepstakes can only benefit the photographic industry. Not only can clients receive the photos they want, they have the chance to win desirable prizes! This exclusive new, member-only benefit will enable photographers to conduct campaigns with prizes and a profit-building strategy that they couldn't offer on their own.

In addition to procuring the prizes and setting up the competition, PPA and SEP will provide a Sweepstakes Marketing Tool Kit with all the “how-to” help photographers will need to increase profits in 2007 with these sweepstakes. The Tool Kit will include the sweepstakes’ names, rules, and tips on how to use the competitions in their own marketing to draw the most participation from clients. In addition, they will receive a CD full of logos, sample ads, and marketing copy.

To participate in this program, photographers must sign up by March 31, 2007. Visit www.ImageSweepstakes.com for more information on this new program, and to sign up now!